A lot of people hate applying for jobs but as long as you are not self-employed this is a rite of passage and the CV alone will not cut it and a cover letter is crucial. There is a part of everyone, even the most proficient writers, that is not okay with writing cover letters. Do not think there is a time where cover letters will not be needed and if your resume is not that detailed then it is through the cover letter that you can appeal to the employer. Your cover letter is the chance you have to convince the recruiter you will be the best person to fill the vacancy not to mention it brings out your styles and also your personality. When you take the time to write it well, you will have an advantage over the other applicants because many people do not know how to write these letters. It is important that you do not use boilerplate cover letters. You might be tempted to just alter some details in the cover letter you wrote some years ago when you have to apply to a different company but it has its risk and no matter how busy you are, taking time to jot down a customized cover letter is a great idea. Nobody wants to get messages or emails which have just been forwarded to other people and it is not different from cover letters.
It is important to get to know the person you should be addressing your cover letter to. Rarely will the email which are addressed to general addresses be read. The letter can be addressed to the hiring manager, the internal recruiter and also the HR person. It is these professionals who will determine whether you get the job or not and tailoring the letter to impress them raises your stakes. Look for their names and any other relevant detail which has to go into the letter to make it more personal.
Once you are done with the salutation you need to move on to the body and this should include the captivating aspects of the firm you are applying to. This is more interesting than mass written cover letters and there is a high likelihood the reader will go through the letter to the last sentence. There will be a lot of people applying for the position and this means you need to point out what you will be bringing to the table.